Insights
CFO Intelligence for Agencies & Consultancies
29 years. 56 entities. 18 countries. No theory — just what actually works.
CFO Notes
Pricing · 18 Jul 2026 · 3 min
Agency Pricing Strategy: Stop Leaving Money on the Table
Your best strategic recommendation — the one that saves a client €500K — is priced at €150/hour. That is not pricing. That is charity.
Read full analysis →Reporting · 16 Jul 2026 · 2 min
You Are Producing 15 Reports. You Need 7.
Your monthly report is 15 pages. Nobody reads it. The CEO wants 3 numbers. The board wants 7. Everything else is noise.
Read full analysis →Benchmarks · 14 Jul 2026 · 2 min
Consulting Benchmarks: What "Good" Looks Like at Every Revenue Level
Below 42% gross margin means your delivery cost is too high for the fees you charge. Below 60% utilisation means your bench is eating your profit alive.
Read full analysis →Unit Economics · 12 Jul 2026 · 2 min
MarTech Unit Economics: 5 Metrics That Determine If You Scale or Collapse
MarTech below 8% net margin means your unit economics are broken. You are selling software with a service cost structure. Here are the 5 numbers that tell you if you survive.
Read full analysis →Profitability · 11 Jul 2026 · 4 min
Bench Time Is Costing You €200K You Will Never See Again
Your biggest client is probably your worst. But your bench? Your bench is definitely your most expensive employee — and they produce nothing.
Read full analysis →Risk Management · 10 Jul 2026 · 2 min
Client Concentration Risk: When One Client = One Point of Failure
When one client represents 40% of revenue, you do not have a business. You have a contract that ends.
Read full analysis →Profitability · 9 Jul 2026 · 3 min
Your Biggest Client Is Probably Your Least Profitable
Revenue is vanity. The client generating €800K at 15% margin is worth LESS than the one generating €500K at 40%. Most dashboards hide this.
Read full analysis →Controls · 8 Jul 2026 · 2 min
6 Financial Controls That Prevent Costly Mistakes
Controls are not about preventing fraud. They are about ensuring the numbers you make decisions on are actually correct.
Read full analysis →Cash Flow · 7 Jul 2026 · 4 min
Profitable on Paper. Bankrupt in Reality. The Agency Cash Flow Trap.
Your P&L says you are profitable. Your bank account says you are broke. The gap between billing and collection is where agencies die.
Read full analysis →Valuation · 6 Jul 2026 · 3 min
Agency Valuation Multiples: What Drives 4x vs 8x EBITDA
Agencies sell at 4-8x EBITDA. The difference is not revenue size. It is whether the buyer believes the profit will survive the founder's exit.
Read full analysis →Growth · 4 Jul 2026 · 3 min
You Do Not Need a CFO. Until You Do. And Then It Is Too Late.
Your accountant tells you what happened. A CFO tells you what to do about it. If you are making hiring, pricing, and investment decisions on gut feel — you are guessing.
Read full analysis →Deal Structuring · 4 Jul 2026 · 2 min
CFO-Side Negotiation: 5 Contract Structures Agencies Get Wrong
The biggest negotiation mistake is not the price. It is the structure. A contract that looks fine at signing can erode your margin for 3 years.
Read full analysis →Growth · 2 Jul 2026 · 3 min
Agency Win Rate: The Most Expensive Metric You Are Not Tracking
If your agency wins fewer than 30% of proposals, you are spending €125K-€375K a year writing documents nobody buys.
Read full analysis →Risk Management · 1 Jul 2026 · 3 min
5 Financial Red Flags Your CEO Dashboard Is Hiding
Your EBITDA looks fine. But gross margin has dropped 3 months straight, debtor days are creeping, and one client is 40% of revenue. These are the numbers that predict trouble.
Read full analysis →Growth · 30 Jun 2026 · 3 min
Agency Headcount Planning: The Model That Prevents Over-Hiring
Every agency hire is a bet on future revenue. Most agencies bet before the revenue is secured. The bench cost of 3-4 premature hires = 5% of your net margin.
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